April 16, 2024
Prepare for a flavorful twist this IPL season! Samantha Ruth Prabhu joins forces with Bollywood superstar Ranveer Singh and cricket sensation Cheteshwar Pujara for Zomato’s innovative AI-powered ad campaign. The personalized ads, tailored for each Zomato restaurant partner promise to inject excitement into your IPL viewing experience. Imagine this: as you’re engrossed in the match Samantha and Ranveer pop up, recommending the signature dish of your favorite local eatery!
Beyond mere entertainment, this campaign serves to support Zomato’s restaurant partners. Samantha underscores the dual mission. “Being part of something that entertains while promoting the incredible food offered by Zomato’s partners in thrilling”
Conceived by Zomato’s creative team and helmed by the talented duo Raj & DK (Raj Nidimoru and Krishna DK), the ads seamlessly merge the realms of cricket, cinema, and food. Raj & DK express their excitement: “Collaborating with Ranveer, Samantha, and Pujara was an exhilarating experience. We relished blending cricket, movies, and Zomato in a quirky manner.” So, as you immerse yourself in IPL fervor, keep an eye out for Samantha, Ranveer, and Pujara. They just might inspire your next delectable food order!
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