January 9, 2024
The relatively small film ‘Hanu Man’ is directly clashing with a big budget film Guntur Kaaram on the same day, 12th January. This competition has posed challenges for the makers of ‘Hanu Man’ in securing theatres, as the majority are inclined to screen ‘Guntur Kaaram’ on the same day. To compensate for this loss due to lack of theatres makers have decided to opt for early premiers on 11th January.
Paid premieres for ‘Hanu Man’ are being organized in two major towns across the Telugu States, and advance bookings have already started. The response has been overwhelmingly positive, with shows rapidly filling up, reflecting the immense excitement surrounding the film. The team has scheduled two shows on January 11, a strategic move that appears to be paying off given the trend in advance bookings.
However, the success of this early premiere strategy depends on generating positive word of mouth to sustain the film in the face of significant releases during the festive period. The team’s confidence in their film is evident, with an increasing number of shows and additional theaters being added. Mythri Movie Makers in Nizam are actively working to incorporate a substantial number of theaters for paid premieres.
Starring Teja Sajja as the hero and Amritha Iyer as the female lead, ‘Hanu Man’ also features Varalaxmi Sarathkumar’, Vinay Rai, Rajdeepak Shetty, Samuthirakani, and Vennela Kishore in key roles. This film marks the initiation of Prashant Varma’s Cinematic Universe (PVCU), with the director revealing plans for a total of 12 films within the PVCU.
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