February 6, 2024
Telugu sought-after actress Rashmika Mandanna has been in the spotlight recently for demanding 4 crores for a Telugu film. However, insiders suggest a reconsideration of this figure due to the financial constraints faced by Telugu filmmakers. Despite her heightened popularity, especially after the success of ‘Animal’ in Bollywood, producers find it challenging to meet such extravagant remuneration within the limited budgets of Telugu films.
While Rashmika Mandanna’s success in Bollywood undoubtedly elevated her status and market value industry experts stress the importance of striking a balance between the two industries. Bollywood often operates with higher budgets, making it more feasible for her to command a higher salary. However, the Telugu film industry works with more constrained resources, necessitating a practical approach to compensation.
According to a producer, the actress had previously earned around Rs 2 to 2.5 crores while working with stars like Mahesh Babu, Allu Arjun, and Vijay Devarakonda. To maintain a steady flow of offers and ensure continued success, it is suggested that she reconsider her remuneration for Telugu movies. The producer argues that her popularity and charm, coupled with a revised pay scale, would attract numerous offers, securing her position in the industry.
As Rashmika Mandanna awaits the release of ‘Pushpa 2’ and a significant project with Tamil star Dhanush, industry experts suggest that a thoughtful revision of her pay scale in Telugu films could benefit her career and contribute to the overall health of the industry. Maintaining her position among contemporaries who reportedly charge between Rs 2.25 to Rs 3 crores per film is seen as crucial for long-term success in the highly competitive world of Telugu cinema.
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