A video purportedly showing actress Rashmika Mandanna entering an elevator was identified as a Deep fake, but not before it became popular on social media. The video has been viewed 12 million times on X, formerly known as Twitter. It was first shared by Zara Patel, a British-Indian woman.
Deep fakes are media manipulations that use artificial intelligence to make realistic-looking but fake videos that frequently include individuals in situations they have never experienced–for example, the Rashmika deepfake.
Before and After the Rashmika Mandanna Fake Video By Zara Patel posted on X:
What looks to be a genuine event is, in fact, a deep fake – a sophisticated manipulation that caused Union Minister Rajeev Chandrasekhar to reference social media companies’ legal requirements and the country’s IT legislation that deals with such digital deception These deceptive videos may affect people not just by altering their image, but also by spreading misleading information.
These manipulative videos can cause harm not only by distorting the image of individuals but also by spreading false information.
To legally prevent the distribution of such information, we need clear laws and penalties for individuals who create and spread deepfakes without authorization. Technology firms, governments, and the general public should collaborate to develop and enforce these laws. We should also teach people how to spot bogus stuff so they don’t fall for it.
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