Allu Arjun’s brand value skyrocket’s after Pushpa

November 14, 2023

Allu Arjun’s brand value skyrocket’s after Pushpa

Over the years, Allu Arjun has emerged as one of the best actor, and he is now the highest-paid South actor. With Pushpa: The Rise, he established a pan-Indian image and became a household hit. The actor is also endorsing several brands and is the first consideration for many brands.

Top brands have been lining up to work with him and post Pushpa he has secured deals with at least six more companies, including Astral, Coca-Cola, KFC, Sri Chaitanya, Zomato, and redBus. He has also emerged as an ideal choice for many brands.

As his popularity rises, his fee, too, has skyrocketed. While for the first installment of Pushpa, he reportedly charged 30-40 crore, for the second installment that has been announced, he is reportedly charging a staggering 125 crore, Likewise, his brand endorsement fee hiked a few crores.

Currently earning the highest fee of any South Indian actor, Allu Arjun is now charging Rs 6 crores for shooting for a brand per day. in the past, Allu Arjun used to charge Rs 35 lakhs per day for an endorsement and now it has increased by miles.

Top Bollywood actors Ranveer Singh and Akshay Kumar, who are also the favorites of brands, reportedly charge on a par with the southern superstar. While Singh reportedly charges 3.5-4 crore per day, Akshay Kumar charges 8-10 crore per ad film and now Allu Arjun has joined the team of Bollywood A-listers.

The actor is not only charging on par with A-listers in Bollywood but also endorsing brands that were once endorsed by them.

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