December 15, 2023
TG Vishwa Prasad is gearing up to launch three new banners as part of an ambitious expansion plan for People Media Factory, a prominent Telugu production house known for its successful films such as ‘Karthikeya 2,’ ‘Bro’ featuring Pawan Kalyan, and ‘Eagle’ starring Ravi Teja. The visionary behind this venture, T.G. Vishwa Prasad, envisions a diverse range of films aimed at captivating Telugu audiences. Inside sources reveal the production house’s dedication to delivering both star-studded blockbusters and content-driven cinematic experiences.
In a strategic move to enhance production standards, Vishwa Prasad has brought his daughter on board entrusting her with overseeing the production and creative aspects of their films. She has already demonstrated hands-on involvement in a major production featuring Sharwanand in London, offering creative insights and cost-effective suggestions. She is set to lead one of the new banners contributing to the creation of impactful movies.
People Media Factory is adopting a progressive approach by signing multi-film deals with leading stars, including a notable Rs 100 crore deal with Ravi Teja. The recent announcement of their third collaboration with the actor under the direction of Harris Shankar emphasizes their commitment to nurturing long-term relationships with prominent talents.
Beyond star-driven projects, the production house is dedicated to content-driven cinema, as evidenced by films like ‘Karthikeya 2’ and ‘Brochevarevarura.’ Their commitment extends to promoting new talent, contributing to the overall growth of the industry.
In a groundbreaking move, People Media Factory has introduced a story department culture in Tollywood. This involves a creative team evaluating and approving story concepts before moving to the next stages of budgeting and casting. Additionally, careful scene-to-scene analysis is conducted to enhance the success rate of their films. With these forward-thinking strategies, the production house positions itself as a trailblazer in the ever-evolving landscape of Telugu cinema.
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